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Sabon enlisted We Are Watching, bluelemon’s audiovisual production studio, to create an immersive 3D world that reflects the elegance and richness of its products, with the aim of appealing to the Japanese and American markets. The campaign sought to revitalize one of their product lines, which was losing momentum, by creating a visually compelling world. Our teams promoted the line independently while the rest of the catalog took a back seat. It has since moved up to the "first category" in the Sabon catalog.
revenue vs. prior year
3D-generated newsletter templates
still images
• Translate Sabon’s unique visual style into 3D.
• Enhance the unique textures and sensations of each product.
• Adapt content for social media formats without losing its impact.
• Development of three distinct 3D concepts (Enchanted Garden, The Silky Dance, Fantasy Fair)
• Production of immersive videos in 9:16 and 1:1 aspect ratios, optimized for social media.
• Creation of a poetic visual language centered on textures, scents, and the imagination.
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3 rue Alfred Roll,
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