Create your own YouTube shows. Build an audience of your own. Become the media people choose to watch.
ASSESS MY YOUTUBE POTENTIALConfidential Strategic Audit · No-obligation
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MEDIA SPENDING IS ON THE RISE. AUDIENCES ARE FRAGMENTING, BECOMING VOLATILE, AND CHANNEL-HOPPING. YOUR CAMPAIGNS ARE SEEN… THEN FORGOTTEN. AND BRAND PREFERENCE IS ERODING.
Being visible isn't enough anymore. You have to bedesirable. And above all:memorable.
Meanwhile, YouTube reaches79.5% of the French population. Consumers choose what they watch… and skip the ads.
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Average age on YouTube
Average age in France
Average age of linear TV viewers
WE CREATE PROPRIETARY FORMATS DESIGNED TO ENGAGE YOUR AUDIENCE.
We develop your recurring editorial concepts—distinctive, engaging, and appealing—with TV-quality production values. You retain ownership of your intellectual property.
We invite major influencers not as billboards, but as guests and co-hosts. They support the format. The format supports your brand.
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Each program is promoted through YouTube Ads and cross-posted to Shorts, Reels, and TikTok. A minimum number of views is guaranteed. Your content is everywhere, all the time.
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It is France's leading TV channel
✕ Ad breaks
✕ Forced viewership
✕ One-off campaigns
✕ €80–100k for 30 seconds with no guarantees
✓ Targeted audience
✓ Long-form content and watch time
✓ Owned media assets
✓ Same budget, lasting impact
What you build today will lower your CPAs tomorrow.
A YouTube channel isn't just about image.
It's a direct driver of performance.
Each program generates qualified viewers, engaged subscribers, and highly responsive audiences that can be targeted across all channels: paid media, retargeting, CRM, social media, and search.
Every euro you invest is worth three. Because you no longer have to start from scratch with every campaign. You’re engaging a community that already knows you, is committed, and converts. And you lower your CPMs.
Simple and scalable
Brand DNA · Positioning · Role of the YouTube program · Business objectives & considerations
Editorial Concepts · Storytelling · Casting & Influencers
Editorial Policy · Playlists · A Clear Promise
SEO Optimization · Distribution · Amplification · Performance
Sur YouTube, publier une vidéo n’est que le début. La performance se joue dans l’optimisation continue : tester titres et miniatures, analyser les données, ajuster. Une simple variation peut transformer une vidéo invisible en succès. YouTube n’est pas une plateforme de contenu. C’est une plateforme de test.
Les Shorts génèrent des vues, mais rarement de la valeur s’ils sont utilisés seuls. Leur vrai rôle est d’amener vers des formats longs et de prolonger l’attention. Pensés comme un point d’entrée dans un système, ils deviennent un levier puissant. Sinon, ils restent du bruit.
Sur YouTube, une bonne vidéo ne suffit pas : encore faut-il qu’elle soit cliquée. Le duo miniature + titre est devenu le vrai point d’entrée de la performance. Simple, clair, intrigant : un bon packaging peut faire toute la différence entre une vidéo invisible… et une vidéo qui décolle.
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