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Parfums de Marly, a niche perfume house, entrusted bluelemon with managing its Social Ads and Google Ads campaigns from the very beginning. The brand was looking for a partner capable of accelerating its growth and scaling alongside it. In just a few years, Parfums de Marly experienced explosive growth, culminating in a funding round that valued the company at €700 million. Today, the brand has a strong international presence thanks to a customized paid media strategy developed by our experts.
Overall ROAS
ROAS in the U.S. market
of revenue generated directly
• Drive sales while reinforcing the premium brand image.
• Effectively target a wide variety of markets.
• Design an effective conversion funnel.
• Full-funnel SMA + SEA strategy (reach, frequency, sampling, retargeting).
• Campaigns focused on lead generation through product sampling.
• Optimizing workflows to maximize e-commerce ROAS.
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3 rue Alfred Roll,
75017, Paris
59d Bd de la République, 13100 Aix-en-Provence
5 Israel Tal, Tel Aviv
