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GNFA, France’s long-standing leader in automotive training, turned to bluelemon in 2025 to rethink its acquisition strategy in response to the arrival of new players challenging its dominant position. To continue attracting Gen Z while remaining the industry leader, GNFA adopted a fresh new approach: a multichannel strategy combining influencer marketing, UGC, and paid media, fully performance-driven by our experts.
leads in 6 weeks
Average CPA
cumulative impressions
• Generate qualified leads at a controlled cost.
• Adapt the strategy to on-the-ground constraints (seasonality, targeting, post-click journey)
• Effectively manage multiple channels with a performance-driven approach.
• Full-funnel strategy with highly segmented campaigns by industry.
• Mixed media: Google Search & Demand Generation, Meta, TikTok.
• Rigorous monitoring: shared calendar, weekly reports, and ongoing optimizations.
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3 rue Alfred Roll,
75017, Paris
59d Bd de la République, 13100 Aix-en-Provence
5 Israel Tal, Tel Aviv
