Dior Cosmetics commissioned We Are Watching, bluelemon’s audiovisual production studio, to create “Diorflix,” the Netflix of beauty training. A content library dedicated to training and product launches, designed for makeup experts and partner retailers. The brand wanted to move away from traditional, impersonal tutorials by leveraging the internal format to make room for creativity. We designed striking visual worlds for each product category, transforming every training video into an immersive and engaging experience.

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