POKAWA

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Influence

Food

All

The Hawaiian restaurant chain Pokawa has enlisted bluelemon to spread its good vibes and positive values across France! We conceived and produced an organic campaign in collaboration with Hakim Djimil and John Demayo to position Pokawa as a fun, accessible, and viral brand this Christmas.

1,2M

people affected

400K

organic views

TOP 10

Christmas food campaigns (media coverage)

Challenges

  • Conveying brand values without using advertising formats
  • Building engagement without a media budget
  • Staying visible in a highly competitive market

‍

solution

  • Street interviews and hidden camera segments posted on social media
  • Collaboration with talent and influencers
  • Contests, challenges, engagement, and activities throughout December to energize the community

‍

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PARIS

3 rue Alfred Roll,
75017, Paris

AIX

59d Bd de la République, 13100 Aix-en-Provence

TEL AVIV

5 Israel Tal, Tel Aviv

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