Lazeo is launching its first influencer campaign for Mother’s Day 2025 through bluelemon. The goal was to boost brand awareness and foster a connection centered on the mother-daughter relationship. Lazeo wanted to move away from an overly promotional image—often reduced to pure sales performance—and establish itself as the leading hair removal brand in France. Our campaign was designed in several phases: an emotionally charged phase to establish the connection, followed by a “summer” influencer content campaign to solidify the brand’s position ahead of its peak sales season (September through February).

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