Joseph Duclos, a luxury leather goods house, embodies the finest aspects of 18th-century heritage: French craftsmanship, leatherworking expertise, and timeless elegance. With the goal of establishing a lasting presence in the world of contemporary luxury, the brand called on us to support it through various key initiatives: revealing its brand identity, showcasing its products, highlighting its craftsmanship, and supporting the launch of its fragrance line.
videos produced
studio shoot (custom art direction)
in collaboration with Carla Bruni

• Establish a strong and distinctive brand identity in a highly regulated luxury market.
• Modernize a heritage narrative without compromising its historical roots.
• Produce consistent content across a wide range of formats and use cases (social media, press, internal communications, etc.)
• Creation of immersive and experiential content: wearable videos, short films, and product spotlights.
• Carefully curated artistic direction and storytelling centered on craftsmanship, production, and history.
• Comprehensive support for the design, production, and adaptation of content to cover fragrance launches, leather collections, and brand communications.
