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Epson has partnered with bluelemon to promote its LabelWorks device, designed to simplify everyday labeling. The challenge was to demonstrate its practicality in everyday life through relatable and emotional content, while testing the most effective strategies for generating interest and driving traffic.
total impressions
Total clicks (including 3,466 paid clicks and 2,415 organic clicks)
Product content (featuring 5 creators)
• Present a utilitarian product in an emotional and inspiring context.
• Reach diverse audiences (professionals, the general public, local governments) using the right formats.
• Understand the performance drivers for organic and paid traffic.
• Creation of content with a strong narrative focus, centered on real-world applications and the impact on everyday life.
• A selection of creators with diverse profiles (men/women, professional/personal) to test conversion rate variations.
• Implementation of targeted advertising on TikTok, with recommendations for improving effectiveness in retargeting and analytics.
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