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Docaposte has launched a major recruitment campaign to strengthen its tech teams, with a focus on highly sought-after roles (over 70% of open positions are in IT: DevOps, Cloud, Full Stack, Product, Scrum Master, etc.). We were tasked with developing an effective media strategy that strikes a balance between volume and quality.
impressions
conversion rate
generated candidate leads
• Attracting qualified IT professionals in a tight job market.
• Finding the right balance between precise targeting and broad reach.
• Avoid overburdening HR teams with irrelevant applications.
• Use LinkedIn for precision, and Meta for reach at a lower cost.
• Creation of several personified videos to foster engagement and identification.
• Additional static formats for conversion.
• Implementation of a screening and pre-qualification system in collaboration with internal recruiters.
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3 rue Alfred Roll,
75017, Paris
59d Bd de la République, 13100 Aix-en-Provence
5 Israel Tal, Tel Aviv
