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Against the backdrop of the rise of Web3 and, today, AI as well as sovereign technologies, Docaposte sought to assert its position as a leader in digital innovation and technological sovereignty. To embody this vision and speak out on substantive issues, the brand turned to La Légende, and together we designed a branded media platform in the form of a podcast, conceived as a space for reflection and forward-thinking.
of views
of wiretaps
episodes produced over three years
• Stand out in a crowded media landscape.
• Make complex technical topics easy to understand.
• Leverage the group’s internal expertise.
• Creation of a podcast co-hosted by the Director of Innovation and external experts, with a forward-looking and societal focus.
• Analysis of topics using a multi-channel framework: big-picture perspective, practical challenges, and courses of action.
• Regular involvement of Docaposte employees to showcase the practical solutions offered by the group.
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3 rue Alfred Roll,
75017, Paris
59d Bd de la République, 13100 Aix-en-Provence
5 Israel Tal, Tel Aviv
