BAGELSTEIN

Influence

Food

All

Bagelstein enlisted bluelemon, who in turn brought in YouTuber John Demayo to create a viral hidden-camera prank capable of putting the brand firmly in the spotlight. By leveraging humor and the prank format, we wanted the campaign to break the mold of the fast-food industry. The idea was to boost brand awareness through a funny, offbeat format tailored for social media.

7M

total views

11M

total interactions

Challenges

Create content with high viral potential without compromising the brand’s identity
Coordinate a complex production involving influencers, vendors, and filming
Adapt the format to each platform's specifications

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solution

Co-wrote the concept, script, and segments with John Demayo
Overseeing the entire production process: casting, logistics, and filming
Adapting content into short- and long-form formats to maximize impact on Facebook, YouTube, and Instagram

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OTHER PROJECTS

our
media partners

PARIS

3 rue Alfred Roll,
75017, Paris

AIX

59d Bd de la République, 13100 Aix-en-Provence

TEL AVIV

5 Israel Tal, Tel Aviv

BAGELSTEIN

Influence

Food

All

7M