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ASUS has enlisted bluelemon to design a creative content campaign for the ExpertBook Pro 1, its new B2B laptop. Aimed primarily at small and medium-sized businesses, this model stands out for its value for money, but remains difficult to differentiate in a market perceived as homogeneous. We produced short, relatable, and use-case-driven videos to illustrate how the product concretely meets the daily needs of various professional profiles.
• Convince small and medium-sized businesses to adopt a tech product in a competitive market.
• Modernize ASUS’s B2B image using dynamic formats.
• Summarize complex features (AI, security, design) in short videos.
• Development of four distinct creative concepts, brought to life through characters or realistic scenarios.
• Agile production with green screen, studio, and AI options to optimize costs.
• Integration of key features: AI ExpertMeet, enhanced design, Secure Core PC, full range of ports, etc.
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